Packaged Beer That Sells
Packaged beer is a crucial part of any pub, shop, or venue’s offering, providing customers with a convenient option for takeaway and at-home enjoyment. With UK drinking habits evolving, ensuring your business stocks the right selection of bottled and canned beers is key to driving sales and customer satisfaction. At Primo Drinks, we provide expert guidance on the best-selling packaged beers for 2025.
Why Packaged Beer is Essential for UK Pubs & Retailers
- Changing consumer habits – More customers are opting for takeout beers, increasing demand for packaged options.
- A must-have for off-licences & convenience stores – With more people drinking at home, packaged beer has become a major revenue stream.
- Perfect for pubs offering takeaway options – Many venues now provide bottled and canned beers as part of their drinks service, boosting revenue.
PACKAGED BEER
Best-Selling Packaged Beers for 2025
Mainstream Favourites
- Budweiser – One of the world’s best-selling lagers, known for its smooth, crisp taste.
- Carling – A staple British lager with a loyal customer base.
- Stella Artois – A premium option that continues to perform well in UK sales.
Budweiser, Carling, and Stella Artois continue to hold strong positions in the UK market, appealing to a broad consumer base with their familiar taste profiles. Notably, Stella Artois experienced a sales increase of £39.2 million, selling an additional 1.5 million litres, solidifying its status as a top-selling brand thegrocer.co.uk
Premium Packaged Beers
- Peroni Nastro Azzurro – A top choice for customers looking for a refined, high-quality lager.
- Birra Moretti – An Italian favourite that has gained a huge following in the UK.
- Corona – A well-loved beer often associated with summer drinking and casual enjoyment.
Peroni Nastro Azzurro, Birra Moretti, and Corona are experiencing sustained demand as consumers increasingly opt for premium options. This trend aligns with the broader premiumisation movement in the beverage industry, where there’s a growing consumer willingness to pay more for perceived higher quality. For instance, Birra Moretti has introduced innovations like Sale di Mare, an unfiltered lager made with Italian sea salt, to tap into the rising demand for continental lagers thegrocer.co.uk
Session & Lighter Beers
- Coors Light – A refreshing option perfect for customers who prefer a lighter lager.
- Camden Hells – A popular craft-style lager with a crisp, clean finish.
Coors Light and Camden Hells cater to consumers seeking lighter, sessionable beers. The health-conscious segment of the market is expanding, with many drinkers preferring beverages with lower alcohol content. This shift is evident as brewers adjust their offerings; for example, Heineken reduced the alcohol by volume (ABV) of its Sol lager from 4.2% to 3.4% to align with consumer preferences and benefit from lower-duty bands introduced by the government thesun.co.uk
World & Craft Beers
- Brewdog Punk IPA – A leading craft beer that appeals to younger and more experimental drinkers.
- Brooklyn Lager – A well-balanced, easy-drinking lager with craft appeal.
Brewdog Punk IPA and Brooklyn Lager are at the forefront of the craft beer movement, attracting consumers interested in unique flavours and brewing techniques. The craft beer sector continues to innovate, introducing diverse styles that appeal to adventurous palates. However, the industry faces challenges; in 2024, Britain saw a significant decline in its independent breweries, losing 100 compared to just eight the previous year. This downturn is attributed to aggressive competition from large brewers, rising costs, and changing consumer behaviours theguardian.com
This growth is driven by changing consumer behaviours, with a significant portion of young adults reducing alcohol consumption. For instance, 78% of Gen Z report cutting back on alcohol, contributing to the popularity of practices like “zebra striping,” where individuals alternate between alcoholic and non-alcoholic beverages nypost.com
Additionally, the market has seen new entrants, such as actor Tom Holland launching an alcohol-free beer brand, aiming to make non-drinkers feel more comfortable in social settings thetimes.co.uk
In summary, the UK’s packaged beer market is evolving, with a clear shift towards premiumisation, health-conscious choices, and flavour innovation. Staying informed about these trends can help pubs and retailers make strategic stocking decisions to meet consumer demand.
Why Choose Primo Drinks for Packaged Beer Supply?
- Same-day delivery across Greater Manchester, Fylde, Yorkshire, North East, Midlands, Staffordshire & Wirral Merseyside & North Wales.
- A wide range of best-selling packaged beers available at competitive prices.
- Reliable stock levels and expert recommendations to help your business thrive.
Stock the Best Packaged Beers Today
Ensure your business has the best-selling packaged beers in stock. Contact Primo Drinks today to place your order and stay ahead of customer demand!
No responses yet