ABOUT US
Primo Drinks is an AWRS registered wholesale drinks business, servicing many customers primarily in the North of England. Established in 2003, we pride ourselves on our industry leading delivery service which is available 7 days a week and also offers a same day delivery service option every day (this is not in every area).
We have an impressive portfolio of over 5,000 products, which offer great variety whilst staying very competitive on price.
Our Buying Team are always looking for ways to provide you with the best promotions both in price and added value, and always try to be first to market with new products, so that you get these brands before your competition does.
We have a new dedicated Customer Service team designed to take all of your orders, log any queries and keep all of our customers updated of any promotions and offers.
Here at Primo Drinks we really value our customers and this is reflected in our industry leading delivery service and customer service standards. We will always continue to look at new ways to help us deliver an even higher level of service to our valued customers
Brian Wright, CEO
Our story
Primo Drinks was the brainchild of haulage sole trader, Brian Wright. Consolidating all of his experiences from a previous venture, Brian made use of the valuable negotiating skills he’d built up to negotiate buying well below the wholesale cost of alcohol, and Primo Drinks (then known as the Nationwide Outside Bar Company) was born.
Before long, Brian had established partnerships with a whole host of Manchester-based pubs, clubs and restaurants. So many, in fact, that he drafted in his son, Gavin, to drive and deliver for the business. It was from this point onwards that things really picked up steam, with sites opening in the Wirral, Blackpool, Stoke and Rotherham in no time at all, in addition to the main Stockport site.
With such rapid growth, we changed the company name to Primo Drinks to represent a broadened scope and clear focus on reliability. It was our better-than-competitive pricing strategy that really ruffled our competitors’ feathers, though, with more than a few getting in touch to ask why *they* weren’t getting prices like ours from brewers.
Our pricing is still as competitive as it ever was, and the speed of deliveries, well, the key is in the name, but it is our customer service that really shines. We think of our customers, not in order numbers, SKUs and quantities, but as fully fledged partners. We establish relationships based on transparency and trust – sharing information and order updates that most companies wouldn’t dream of sharing with you – and our integrity, passion and commitment are what make all of this possible.
Gavin Wright, Managing Director
Our Mission
Delivering Exceptional Service
At Primo Drinks, our mission is to provide industry-leading delivery service and customer support, ensuring that our valued customers receive exceptional service at every touchpoint.
Enriching Beverage Experiences
We are committed to sourcing and offering a diverse portfolio of over 5,000 quality products, aiming to enhance the beverage experiences of our customers by providing a wide range of options that cater to their unique preferences and needs.
Building Lasting Partnerships
Our mission is to establish strong and transparent partnerships with our customers, suppliers, and industry stakeholders. We strive to foster collaborative relationships based on trust, integrity, and shared success, working together to navigate the ever-changing landscape of the beverage industry.
Fostering Strong Partnerships
At the heart of Primo Drinks are our strong partnerships with brewers and suppliers. These partnerships are the cornerstone of our success and enable us to provide you with an unrivaled selection of beverages. We’ve established deep-rooted connections with renowned brewers and suppliers who share our commitment to quality.
These partnerships not only allow us to source the finest beverages but also ensure that our customers receive top-tier quality and competitive pricing. By working closely with our partners, we can offer you a diverse range of products that cater to your specific needs.
