How to Get Free Kegs & Exclusive Deals for Your Bar Setup

Setting up a bar or upgrading your draught beer system can be costly, but what if you could get free kegs and exclusive supplier deals to help reduce expenses? Many breweries and wholesalers offer incentives to bars and pubs willing to install their taps or commit to stocking their brands. If you want to save money while keeping your customers happy with a premium beer selection, this guide will show you how to access free kegs, exclusive promotions, and supplier-backed offers.

Why Suppliers Offer Free Kegs & Incentives

Brand Expansion – Breweries want their beers on tap in the best venues. Offering free kegs encourages pubs to install their brands.
Long-Term Partnerships – Suppliers provide promotions to secure ongoing business and loyalty. At Primo Drinks, we have strong relationships with our suppliers, which allow us to offer some of the best deals in the industry. A great example is our February 3rd to April 30th 2025 brochure offer with Carlsberg Marston’s Brewing Company.
This promotion allows pubs to install any of the following brands – Estrella Damm, Birrificio Angelo Poretti, Brooklyn Pilsner, or 1664 – and receive a free keg along with a £200 POS package.
Supporting New Openings – If you’re launching a new bar, suppliers may offer deals to help stock your taps.
Market Competition – With so many beer brands competing for tap space, free kegs and exclusive promotions can be a win-win for both suppliers and venues.

How to Qualify for Free Kegs & Supplier Deals

To take advantage of free kegs and bar setup deals, pubs and bars typically need to meet certain criteria. These may include:

Installing New Draught Lines – Many breweries will provide a free keg or introductory stock when you install their taps.
Committing to Stocking Specific Brands – Some suppliers offer free stock in exchange for a commitment to keeping their products on tap for a set period.
High-Volume Sales Potential – If your venue has high beer sales, suppliers may offer extra incentives to ensure their brand is a top seller.
Multi-Site Agreements – Bars or pub chains with multiple locations can often secure larger deals on stock and installations.

Best Current Free Keg & Bar Setup Deals

At Primo Drinks, we work with leading beer brands and breweries to offer exclusive deals to pubs and bars. Here are some of the incentives we have run in the past; check our brochure for the latest offer:

Singha – Free keg Upon installation
Alpaca Lypse – Receive up to 4 free kegs when you install Alpacalypse.
Madri Lager – Get two free kegs on installation and two more after 13 weeks.
Poretti – Receive a free keg when you install a Poretti tap.
Carlsberg Pilsner – Install Carlsberg Pilsner and receive a free keg.
Brewdog Black Heart – Free keg available when installing a new Brewdog tap. Brooklyn Pilsner & IPA – Free keg incentive when installing Brooklyn taps.
Theakston’s Best Bitter – Get a free keg with a new installation.
Birra Moretti – Buy six cases of Moretti and receive ten pounds off.
Heineken & Heineken 0.0 percent – Buy six cases and get ten pounds off.

Additional Exclusive Offers for Bars & Pubs

Along with free kegs, many suppliers provide extra perks for pubs:

Bulk Order Discounts – Save more when ordering in larger quantities.
POS & Branding Support – Some suppliers offer signage, glassware, and branded beer mats for free.
Multi-Buy Promotions – Buy multiple kegs and receive additional stock or savings. Fridge & Equipment Offers – Get free stock when purchasing bar fridges or new glassware.

How to Apply for Free Keg Deals & Promotions

Contact Primo Drinks – Speak to our team to discuss the best supplier incentives available.
Place an Order – Visit order.primodrinks.co.uk to check current deals.
Assess Your Bar Setup – Work with our team to see which brands are best suited for your venue.
Check our Brochure.

Get Free Kegs & Exclusive Deals Today

If you’re setting up a new bar or looking to update your beer selection, take advantage of Primo Drinks’ exclusive supplier deals today.

Call us at 0161 406 0606 to find out what free keg promotions are available. Order online at order.primodrinks.co.uk for quick access to supplier-backed deals.