We can’t stress enough how wary we are of irresponsible, excessive or underage drinking. Though our staff all go through compulsory alcohol responsibility training, responsible drinking is a two-sided equation, and we need your help as much as you need ours to make sure that our quality products are consumed responsibly. That said, a strict policy on irresponsible drinking is the bedrock of our business, and we have no intention of changing this.

Our alcohol responsibility training, as well as informing our team about our policies and the role that our staff play in modelling responsible drinking behaviour in their communities, also educates our staff on the responsible development, packaging, marketing and sale of alcohol. This is above and beyond what is expected of us as a business, but we feel it is absolutely crucial to make sure that all of our team are on the same page when it comes to responsible drinking.


At Primo Drinks, we hold ourselves to the highest standards of corporate governance to make sure that we always meet, and ideally exceed, our employees, customers and suppliers’ every expectation. In doing so, we naturally achieve all of our environmental, credit, legal and regulatory objectives, strengthening the value of Primo Drinks to our shareholders as a result.

We believe that good corporate governance is the responsibility, not just of our senior staff and stakeholders, but of every member of our team too. We’re all in this together, after all, and our code of business conduct makes sure that we consistently follow best business practices.